Intuit Credit Karma Campaign “On top of your money. On top of the world.”

Broadcast | OTT | OLV | Digital | Social | Partnerships

When you make financial progress, you feel it. Everywhere.

Financial momentum doesn’t just changes what you have. It changes you.

These insights led to our creative platform “On top of your money. On top of the world.”

This was brought to life creatively through a moment of hyperreality that is present in every spot envoking that feeling of being on top of the world through Credit Karma. The campaign launched at the 2026 VMAs and centered around 5 main TVC spots and also spanned partnerships with NFL, Paramount, TikTok, and more.

As Director of Program Management for this highly-visable campaign I essentially kept project details on track across internal strategy, creative, and production teams; managed day-to-day communications with both client and internal teams; and flexed between client services, project management, creative production oversight keeping all department leads on track to bring this work to life. It was a huge campaign with a number of stakeholders and external partners.

Press

Adweek: Credit Karma Wants to Help Gen Z Dance Their Way to Money Confidence

Intuit Credit Karma Puts Gen Z On Top of Their Money — And On Top of the World